Document Type
Article
Publication Date
Spring 2001
Abstract
There are currently five main ways to advertise on the web: banner ads, direct e -mail, sponsorship, keyword, and link strategies such as micro-sites. Banners ads and e-mail have been touted a great deal in the media. This paper will examine banner ads, and their impact on online advertising.
Recommended Citation
Marketing Management Association Spring Conference, Proceedings, 2001, 79-80.
Included in
Educational Assessment, Evaluation, and Research Commons, Higher Education Commons, Higher Education and Teaching Commons