Document Type
Article
Publication Date
Spring 2001
Abstract
This paper proposes to examine the influence of customer service and customer satisfaction of online shopping, and to examine if there is a relationship with developing customer loyalty or "stickiness." It is proposed to integrate use of Lee~<; Internet Customer Satisfaction Model.
Recommended Citation
Marketing Management Association Proceedings, Spring 2001, 23-27.
Included in
Educational Assessment, Evaluation, and Research Commons, Higher Education Commons, Higher Education and Teaching Commons