Document Type
Article
Publication Date
2001
Abstract
Using the play "Tamara" as a metaphor, Landrum shows how the sharing of stories helps construct an image of what is happening in the athletic apparel industry. The rhetoric of Nike and Reebok from their letters to shareholders is reviewed.
Recommended Citation
Journal of Critical Postmodern Organization Science, Vol. 1, No. 2, 2001.
Included in
Educational Assessment, Evaluation, and Research Commons, Higher Education Commons, Higher Education and Teaching Commons