Corporate Social Responsibility Reporting on Fortune 500 Corporate Websites: Review and Analysis
Document Type
Article
Publication Date
9-2018
Abstract
A growing number of consumers today are concerned about the communities, in which they live and work, as well as the overall health and well-being of the environment. These consumers consider the impact their purchases have. More than ten years ago, the 2006 Cone Millennial Study found three-fourths of millennial respondents believed companies have a responsibility to make the world a better place (Munro, 2013). In fact, a segment of consumers has been identified, LOHAS, who have adopted a lifestyle of health and sustainability. Ten years later, today's millennials appear to be even more engaged in corporate social responsibility (CSR) efforts (New Cone Communications research, 2015). Ninety percent indicate they will switch to brands associated with a social cause, and indicated they purchased products with social or environmental benefits.
Recommended Citation
International Journal of Business and Public Administration, vol. 15, no.1, pp. 1-22.