Title
Upsize This! Libraries Need Relationship Marketing
Document Type
Article
Publication Date
3-2000
Abstract
What do libraries have in common with John Deere tractors, Mary Key cosmetics, Harley-Davidson motorcycles, and Prada haute couture? Regrettably libraries have no special link with these diverse businesses, which share a common business reputation for top satisfaction ratings from their customers. Along with many other businesses, they each appear to have committed to relationship marketing (RM), a deceptively straightforward switcheroo on traditional marketing methods.
Recommended Citation
Information Outlook, Vol. 4, No. 3, March 2000, 17-22.
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