Upsize This! Libraries Need Relationship Marketing

Document Type

Article

Publication Date

3-2000

Abstract

What do libraries have in common with John Deere tractors, Mary Key cosmetics, Harley-Davidson motorcycles, and Prada haute couture? Regrettably libraries have no special link with these diverse businesses, which share a common business reputation for top satisfaction ratings from their customers. Along with many other businesses, they each appear to have committed to relationship marketing (RM), a deceptively straightforward switcheroo on traditional marketing methods.

Link to Full Text

Share

COinS