A Profile of Social Media use by Fortune 500 and Inc. 500 Corporations

Document Type

Article

Publication Date

12-2014

Abstract

This study examines the adoption of social media by Fortune 500 and Inc. 500 companies. Comparisons between the two corporate groups are made for adoption rate, corporate ranking, industry, and gender of corporate executive officers. Statistically significant differences were found regarding adoption of multiple social media, corporate ranking and gender influences of C-suite executives.

Link to Full Text

Share

COinS