Document Type
Article
Publication Date
2019
Abstract
This paper examines variables that contribute to tourism revenues as reported by the state of Kentucky for a sample of 54 counties in Appalachian Kentucky. The study utilized five components of tourism, online promotional information, and reported tourism revenues to identify what variables contribute to regional tourism revenues. Regression analysis using factor scores found two factors influenced employment and one factor influenced direct tourism revenue.
Recommended Citation
Society for Marketing Advances 2019, 24–30.
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