Date of Award
Master of Science (MS)
A thesis presented to the faculty of the College of Business and Public Affairs at Morehead State University in partial fulfillment of the requirements for the Degree of Master of Science by Rui Zhang on April 17, 2013.
Zhang, Rui, "The Predictors and Outcomes of Customer Loyalty in B2C E-Commerce" (2013). Morehead State Theses and Dissertations. 563.