Date of Award
4-17-2013
Document Type
Thesis
Degree Name
Master of Science (MS)
First Advisor
Euijin Kim
Second Advisor
Gilbert Remillard
Third Advisor
Yuqui You
Abstract
A thesis presented to the faculty of the College of Business and Public Affairs at Morehead State University in partial fulfillment of the requirements for the Degree of Master of Science by Rui Zhang on April 17, 2013.
Recommended Citation
Zhang, Rui, "The Predictors and Outcomes of Customer Loyalty in B2C E-Commerce" (2013). Morehead State Theses and Dissertations. 563.
https://scholarworks.moreheadstate.edu/msu_theses_dissertations/563
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