Faculty Research at Morehead State University


Robert Justice

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This report's methodology involves comparing the average local population per store for a particular business with state averages for that business to determine whether sufficient population exists to support a new business. By using this methodology, 382 prospective business opportunities have been identified out of a possible 1,416. The potential opportunities are divided into the retail , service, and construction sectors and are targeted for 12 market areas within Appalachian Kentucky.



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