This study explores graduate student perceptions of fourteen commonly used teaching methods. Convenience samples were drawn from a university exclusively delivering its MBA program via the Internet and a university providing traditional face-to-face classroom instruction. Overall, no significant preference differences were found for nine of the fourteen pedagogical methods. Students enrolled in online classes perceive textbooks, tutorials, and Internet activities as significantly more effective in helping them achieve their educational goals than students enrolled in face-to-face classes. Students enrolled in face-to-face classes rated guest speakers and team presentations as more effective learning tools than their online counterparts. The perceived comparative effectiveness rankings of the alternative teaching tools in assisting higher learning is discussed.
Business Education Innovation Journal, vol. 10, no. 1, pp. 47-50.