Taking the Pledge: The Commitment Process in Alcoholics Anonymous
Drawing from the writings of Becker, Kanter and others, an investment model of the process of commitment to an organization is developed. The commitment process can be described as a funnel wherein commitment demands are gradually escalated as people invest more and more of their resources in the line of action sponsored by the organization. The utility of this model is illustrated through an analysis, based on observational data, of the commitment process as it occurs in Alcoholics Anonymous.
Sociological Focus, Vol. 20, No. 1 (January 1987), pp. 45-59.