Faculty Research at Morehead State University


A Framework for Curriculum Development in Marketing Education

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This book is designed to show marketing education teachers how Missouri's Show-Me Knowledge and Performance Standards can be reflected in the Marketing Education Framework. It is organized to present each of the nine competency strands (instructional units) by learner outcome and competencies. The instructional units are as follows: communications in marketing, economic concepts, employment and advancement, human relations in marketing, marketing operations, marketing management, advertising and sales promotion, selling, and marketing concepts. Each learner outcome and competency is cross-referenced to the Show-Me Standards related to knowledge (content) and performance (process). The framework is in table format. For some activities, a suggested assessment instrument is provided in the related assessment guide.