MANAGING HEALTHCARE FOR EXPATRIATES: QUALITY ASSURANCE USING A TECHNOLOGY-BASED APPROACH
As organizations expand internationally to compete in the global economy, the healthcare needs of their “expats” increase proportionately. Concerns about access to and the quality of healthcare services are commonly shared by expats. Expats expect quality healthcare coverage and the lack of appropriate international healthcare may result in their decreased productivity. The provision of comprehensive healthcare services for expats similar to those available in their home countries poses a significant challenge for global organizations. Technology innovations, especially those known as telemedicine offer the greatest potential to deliver quality healthcare in the global environment. This paper discusses the role that technology innovation will play in addressing the challenge of providing healthcare services for expats.
Academy of Marketing Studies Journal, Vol. 4, No. 1, 2000, 17-22.