Current Events for Research Projects: The Case of September 11th and Consumer Behavior
I’m always looking for ways to generate student interest in a class research project. The obstacles I face are finding topics or projects which provide sufficient research effort for the students to actually “work” through the assignment, while still engaging the students in the discovery process and making the connection with the course content. Not only do I become bored with the same old topics during consecutive terms, I do not want to make it too easy for students to recycle previous semesters’ papers. Thus, each semester I attempt to devise something new, interesting, and relevant to the course. Sometimes it proves relatively successful, while other times the experience seems to require greater effort than the resultant student learning gained.
Marketing Management Association Educators’ Conference, Fall 2002, 5-6.