Web-Based Training: A Marketing Perspective of Issues Concerning Corporations and Customers
Web-based training is an emerging service that is encroaching on traditional corporate and individual training systems. This paper reviews literature in an effort to identify key marketing and consumer behavioral conditions and issues unique to this service. Emerging trends and opportunities for small businesses, both providers and customers are identified.
Journal of Strategic E-Commerce, Volume 4, Number 2, 2006, 71-80.