"Conceptualization and Measurement of Perceived Risk in Online Shopping" by Ahmad M. Hassan, Michelle B. Kunz et al.

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Faculty Research at Morehead State University

Title

Conceptualization and Measurement of Perceived Risk in Online Shopping

Authors

Ahmad M. Hassan
Michelle B. Kunz
Allison W. Pearson
Fatma A. Mohamed

Document Type

Article

Publication Date

Spring 2006

Recommended Citation

Marketing Management Journal, Vol. 16, No. 1, 138-147.

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