Health Care and Social Media: Building Relationships via Social Networks
This paper examines the use of social media networking in the health care industry, and provides suggestions for successful implementation of social media applications in health care marketing strategy. Current applications on popular social networks such as Facebook, Twitter, YouTube, along with other platforms specific to the health industry are examined, and examples of current usage are provided. Two social networks dedicated to health care are also examined. Finally the paper examines possibilities for future innovations and applications of social media in the marketing mix by health care industry members.
Academy of Health Care Management Journal, Volume 7, Number 2, 2011, 1-14.