Interscholastic athletic programs must avoid gender-based budgetary inequity lawsuits to ensure their successful operation. Potential problem areas are the methods used to generate athletic funds, female sports funding and the maintenance of Title IX compliance. Eighty-two interscholastic athletic directors from eastern Kentucky region shared their perceptions concerning these potential problem areas. They completed an online survey based on past literature [1, 2, 3] addressing themes concerning effective strategies for generating athletic funds and maintaining equitable athletic budgets for both gender sports. The results indicated that participants adopted both direct sales (food, apparels, and tangible product items) and indirect sales (advertising spaces, conducting camps, and offering services) to generate revenues for their athletic programs. They had adopted the popular fundraising methods which were commonly suggested by past literature. In general, participants also agreed that female students should receive necessary financial support and opportunity to accommodate their participatory need. It is suggested that keeping an accurate Title IX report is the key to ensure a high level of Title IX compliance. Potentially the most controversial finding is that participants prefer to keep the majority of funds for football and men’s basketball.
Universal Journal of Management 3(11): 450-457, 2015.