A Profile of Social Media use by Fortune 500 and Inc. 500 Corporations
This study examines the adoption of social media by Fortune 500 and Inc. 500 companies. Comparisons between the two corporate groups are made for adoption rate, corporate ranking, industry, and gender of corporate executive officers. Statistically significant differences were found regarding adoption of multiple social media, corporate ranking and gender influences of C-suite executives.
Ratcliff, Janet M. and Kunz, Michelle B., "A Profile of Social Media use by Fortune 500 and Inc. 500 Corporations" (2014). Faculty Research at Morehead State University. 192.