Designing a Sustainable Marketing Class to Be Relevant: Fostering Engagement and Active Learning
This paper discusses the activities and assignments of a sustainable marketing course that have been designed to show the personal as well as societal relevance of the course content to students. A description of several assignments is presented, both introductory and on-going. Additional insights provided by student responses indicate these activities garner student interest and “buy-in” of course content, as well as resulting personal and professional impact for students.
Journal of Higher Education Theory and Practice, Vol. 20 (1), 99-105.
Educational Assessment, Evaluation, and Research Commons, Higher Education Commons, Higher Education and Teaching Commons