Faculty Research at Morehead State University


Steve Chen

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City-run festivals, such as the art and crafts festival in Paintsville, Kentucky, create opportunities for rural communities to increase their local economy through visitor attendance and local purchases. Paintsville, KY has successfully hosted the annual Kentucky Apple Festival as its proud tradition for more than 50 years (City of Paintsville, 2017). The Apple Festival could draw an average of four to five thousand attendees annually. The Apple Festival visitors traveled from neighboring counties and spent money at many local vendors, traveling festival vendors, local restaurants and gas stations. This festival is an excellent example for a rural or country town to temporarily revitalize its local economy. By engaging local businesses in these art and crafts festivals, festival revenue pours into the local economy and allows businesses to thrive.



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