Files
Download Full Text (1.4 MB)
Description
This project investigates the importance of cultural empathy, practical business strategies, and effective leadership in the context of global business development. By integrating these elements, the project aims to address the unique challenges faced by a small business in Bauchi State, Nigeria, offering targeted support in areas like marketing and financial management. Students involved in the project engaged in monthly, culturally informed interactions with the business owner, adapting their strategies in real-time based on ongoing feedback and research into effective business management in similar contexts. The research highlights a small welding business in Bauchi State, Nigeria, a region that faces barriers related to limited resources, lack of financial literacy, and insufficient marketing, all of which can hinder growth and sustainability. Utilizing thorough research and implementation methods adapted for the economic environment of the region, we created the following materials to equip our Nigerian Business Partner with the professional skills, knowledge, and experience needed to enhance the profitability of their business: Financial Tracking Solution, Tailored AdvertisingCampaign, and Micro-Grant Allocation Plan.
Publication Date
4-16-2025
Disciplines
Higher Education | Scholarship of Teaching and Learning
Recommended Citation
Abrampah, Lisa; Bailey, Amberlee; Boateng, Prince; Richmond, Jordan; and Williams, Dylan, "Impacts Of Business Management Literacy On A Small Business In A Developing Third World Country" (2025). 2025 Celebration of Student Scholarship - Poster Presentations. 8.
https://scholarworks.moreheadstate.edu/celebration_posters_2025/8