Sponsorship in the Evolving Age of NIL: a case study

Authors

Peighton Isley
Lucas Lunt, Faculty Mentor

Files

Description

Dale Sebastian is the CMO at Taylor & Chen, a small but growing law firm in Houston, Texas. Dale is considering taking advantage of new and evolving NIL policies to accelerate growth in a crowded Houston legal market. Given the firm primarily hires out of Texas A&M and there is a solid fan base for the university in Houston, Dale has chosen to initially limit potential NIL options to football players at Texas A&M University.

Publication Date

4-16-2025

Disciplines

Higher Education | Scholarship of Teaching and Learning

Recommended Citation

Isley, Peighton and Lunt, Lucas, "Sponsorship in the Evolving Age of NIL: a case study" (2025). 2025 Celebration of Student Scholarship - Poster Presentations. 37.
https://scholarworks.moreheadstate.edu/celebration_posters_2025/37