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By drawing anonymous data from a thorough online survey, the link between a media consumer’s interest and personality type has been outlined. Using the internet as a host for the survey encouraged a sense of anonymity. This encourages truthfulness and participant willingness. This study explores the effects of personality types on media preferences. Trends within personality types and their collective likes and dislikes and correlational trends allow professionals to make assumptions pertaining to both individuals and the population. This allows science to create generalized profiles of the population and analyze how psychological types affect an individual’s overall perception of media.
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Bodner, Abigail; Davis, Caitlyn; Vasudevan, Kavya; Saunders, Lydia; Fife, Nashia; and Merritt, Christopher, "Analysis Of Personality And Media Consumption" (2021). 2021 Celebration of Student Scholarship - Poster Presentations. 72.
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